Standard Knight Co.
Initially I worked with this company for a social promotion, and continued working with them to provide images for marketing purposes. One of the shoots was designed to focus on the product, with a natural scene around it that anchored the brand to the outdoors. The second shoot was more of a lifestyle scenario, with someone relaxing on the beach around a campfire, reflecting on the day and using their journal to organize their thoughts. The goal was to tell a story and engage with the user in a deeper way. For small businesses like this company, coming up enough social media content can be a huge challenge, so I wanted to give them as much variety as possible to be used in multiple scenarios.